YouTube.
2. YouTube – 2.291 Billion Active Users. The second-most popular social media platform on our list, YouTube comes in at a super-impressive 2.29 billion registered users.
Consumers worldwide spend an average of 19.6 hours per month on the Facebook app. It is tied with TikTok and ranks just behind YouTube. Second on the list of the most popular social media platforms in 2022 is YouTube with 2.56 billion active users – 88 percent of the number of Facebook users.
We’re going to take a look at the most popular social media platforms in our social media guide: Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, Pinterest, Reddit, YouTube, and WhatsApp.
The company currently also owns four of the biggest social media platforms, all with over one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2021, Facebook reported over 3.58 billion monthly core Family product users.
According to Statista, the most popular social media platforms for marketing are:
- Facebook.
- Instagram.
- LinkedIn.
- YouTube.
- Twitter.
- TikTok.
- Snapchat.
Clubhouse is in 2021 what TikTok was in 2020—the most-talked-about new social media platform. The app’s unique features and its massive growth rate has also attracted the attention of bigger tech companies who are now working to build potential rivals for the audio social media platform.
SOCIAL NETWORK STATS OF 2021
- Facebook boasts 179.5 million users.
- 118.9 million people are on Instagram.
- 91.1 million Americans are on Pinterest.
- TikTok users have grown to 78.7 million.
- 87.3 million people communicate via Snapchat regularly.
- 64.7 million users are on LinkedIn.
- Twitter boasts 55.6 million users.
- 1. Facebook – 2.23 billion MAUs. Facebook is the biggest social media site around, with more than two billion people using it every month.
- YouTube – 1.9 billion MAUs. YouTube is a video-sharing platform where users watch a billion hour of videos every day.
- WhatsApp – 1.5 billion MAUs.
- Messenger – 1.3 billion MAUs.
TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.
With nearly 2.5 billion monthly users, Facebook is hands down the largest social media site in the world.
What is the most popular platform?
Facebook
Top Social Platforms by Monthly Active Users
| Rank | Platform name | Country |
|---|---|---|
| #1 | U.S. | |
| #2 | YouTube | U.S. |
| #3 | U.S. | |
| #4 | Messenger | U.S. |
The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.
Facebook
Despite a tumultuous 2018, Facebook is still the top social network in the United States, with 169.76 million mobile users accessing the Facebook app in September 2019. The company’s other properties Instagram and Facebook Messenger ranked second and third with 121 and 106 million users respectively.
Ranked by monthly active users, here are the top ten most popular social media apps in the world: Facebook: 2.797 billion monthly active users. YouTube: 2.291 billion monthly active users. WhatsApp: 2 billion monthly active users. Facebook Messenger: 1.3 billion monthly active users.
SixDegrees.com
The first social media site is born (1997)
On one of the first true social media sites, SixDegrees.com, you could set up a profile page, create lists of connections, and send messages within networks.
The Truth Social platform is based on Mastodon, a free and open-source distributed social network. The site launched on February 21, 2022.
Truth Social.
| Type of site | Social networking service |
|---|---|
| Founder(s) | Donald Trump |
| URL | truthsocial.com |
| Registration | Required |
| Launched | February 21, 2022 |
What’s next after TikTok?
TikTok’s competitors include Clash, Triller, Dubsmash, Instagram, Byte, Funimate, Lomotif, Cheez, Vigo Video, KWAI, Likee, Firework, and VideoShow. While the platform has seen astronomical growth since coming onto the scene in 2018, social media platforms come and go all the time.
Due to its characteristics, and that is primarily the focus on visual content, and not on written content which main Internet users find boring and time-consuming, Instagram has been the fastest growing and most popular social media platform for several years.
Is TikTok still popular?
TikTok has dethroned Google as the most popular domain in 2021, according to Cloudflare’s 2021 Year in Review for internet traffic. In 2020, the video-sharing platform was ranked No. 7 while Google came in at No. 1.
Is Pinterest still popular 2021?
1. Pinterest is the 14th largest social network in the world. As of January 2021, Pinterest ranks as the 14th largest platform in the world in terms of global active users. The platform ranks below social networks like Facebook, Instagram, TikTok and Snapchat — but ahead of Twitter.
In the United States, YouTube has become the most popular social media platform with 85 percent of 13 to 17 year olds using it, 72% use Instagram, 69% use Snapchat, 51% use Facebook, and it’s estimated that 69% of US teens are monthly TikTok users.
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