You need content that engages, entertains and informs the audience, and the video content just happens to be the best medium to achieve that. Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than texts and images combined.
Images are most likely to influence 25 percent of people to click through to a website from social media. Videos are third, at 16 percent. Videos are still a successful content type, but images are more successful at driving clicks.
Compared to standard text posts, images or videos can increase views, likes and comments. A strong image or an interesting video will make people stop and pay attention. As they’re scrolling through their social media feeds, sharing something that breaks up the typical text post can bring more eyes to your content.
Live videos are powerful tools when it comes to boosting authenticity and establishing trust with consumers and target audiences. Popular on social channels such as Instagram, Snapchat and Facebook, live videos can be shared at any time and can reach huge numbers of consumers within minutes of starting.
The Best Videos for Social Media
- Interview/Q&A. Informative interviews or Q&As are a great way to engage your audience and answer their burning questions.
- Behind-the-Scenes.
- Feature/Product Video.
- Live Videos.
- Promos and Deals.
- User-Generated Content.
- Giveaways and Contests.
- Announcements/Reveals.
Not only does video content get more engagement than other content types, it usually sticks around for longer. A TikTok video, for example, can be surfaced in users’ For You Pages for weeks, even months, after it’s first published.
Do videos get more engagement on Instagram?
1. Video content has 2x higher engagement on Instagram. According to the results, video posts receive more comments than other content types.
Do videos do better on Instagram?
While photos, on average, get more likes (and overall engagement) than videos, videos generate more comments than photos. In fact, videos, on average, received more than twice the amount of comments than photos! It is not certain if the Instagram algorithm values likes and comments equally or one more than another.
Do videos do well on Instagram?
The math simply tells us that video performs betteron averagethan other types of content on Instagram when it comes to generating engagement. The bottom line is: give it a try and invest some time and money in creating high quality videos for Instagram, whether it’s permanent videos, Instagram Stories, or video ads.
Are videos more effective?
Over 70% of marketers claim that video produces more conversions than any other content. That is because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text.
Is video the best content?
Video marketing remains best performing digital content type, driving more views, more engagement and more response than any other social posting option.LinkedIn users are 20x more likely to share a video on the platform than any other type of post.
Do videos get more engagement?
According to research Users spend 88% more time on a website that has video. Video generates 1200% more shares than both images and text. Videos up to 2 minutes long receive the most engagement.
Why you should post videos on Instagram?
Posting videos on Instagram is an ideal way to showcase your brand’s unique style. While some posts should be promotional, it’s okay to make others just for entertainment purposes. One way you can mix up your content is by using Instagram Stories or the Live feature.
Video allows you to be concise and capture viewers’ interest in the first few seconds. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
Which type of videos are most viewed on Facebook?
Second-ranked UNILAD generated 1.6 billion video views.
Most watched Facebook video publishers worldwide as of March 2019 (in million views)
| Characteristic | Number of monthly video views in millions |
|---|---|
| LADbible | 1,600 |
| UNILAD | 1,500 |
| Viral TRND | 1,500 |
| 5-Minute Crafts | 1,400 |
Which video platform is most popular?
YouTube
The most popular video streaming service as of September 2019 was YouTube, with 163.75 million monthly active users. Netflix ranked second with 46.55 million MAU, followed by Hulu with just under 26.5 million.
Why photos are better than video?
A generic video gets boring much faster than a generic photo. A photo also allows you to leave the emphasis on written information. This is important for press releases or informative posts. DIY posts are a great example of posts that benefit from pictures over videos.
Does Instagram count your video views?
On Instagram, when a user views your video for more than three seconds then it will count it as a video view and your video will get one view count. That’s means, if you want to see the video views on Instagram then it exactly means that how many users watched your video more than three seconds.
Do video views count as engagement?
Video views are often the most reliable way of measuring online engagement.You can get multiple views from the same user as long as each time your video loops, they watch at least three seconds of it. In fact, watching your own Instagram video for longer than three seconds counts as a view, too.
Are views or likes better on Instagram?
Social proof by way of view counts is much better for brands. Don’t treat it as the ultimate engagement metric, but do get excited that you’re more likely to earn stingy double taps. Likes doesn’t tell you impressions, who’s seen it. That’s important as you want to know the reach of your marketing efforts.
Should you post on Instagram everyday?
It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.
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