How Important Is Voice Search?

While voice search makes for great customer experiences, it can also improve a business’s SEO, granted you are taking the right actions. And the better your voice search SEO is, the more likely customers (or voice assistants) are to find your business.

Why is voice search so important?

The Place of Voice Search
With voice search, website owners can easily provide answers users need, which increases traffic to their landing pages. Searchers are hungry for faster answers, this technology serves this need, and is an attractive alternative to web search.

Why is voice search optimization important?

Voice search optimization aims to optimize your page to answer the questions for people when they conduct verbal searches. This process allows you to have a chance to get your page read by the voice search device(Alexa, Siri, OkGoogle) whenever the user asks for information related to your page.

Why is voice search important in digital marketing?

Since voice searches are more conversational and natural in nature, it will prioritize the semantics of search queries. As a result, this will affect the digital marketing landscape and marketers will need to reevaluate the keywords used in their content and overall marketing strategy.

What percentage of search will be voice search by 2020?

By 2020, 50% of all searches across the internet will be voice-based. By 2020, 30% of all searches will be done using a device without a screen. In the US, house penetration for smart speakers was 13% in 2018. In the US, house penetration for smart speakers is predicted to rise to 55% by 2022.

Does voice search impact SEO?

Around 75% of voice search results will rank in the top three positions in search engine results pages (SERPs). Most voice searches are answered by Rich Answer Boxes shown at the top of results pages. Featured snippets are included in 30 percent of Google queries.

How do I get found on voice search?

Here are some proven voice search optimization strategies to put to use:

1. Optimize for Rich Answers.
2. Re-Imagine and Restructure Your Content.
3. Use Conversational Language for Content.
4. Target Long-Tail Keyword Phrases.
5. Improve Loading Time of Your Website.
6. Pay Attention to Mobile.
7. Leverage Google My Business Listings.

What percentage of searches are voice?

predicts that 30% of all browsing sessions will include voice search by 2020. Voicebot.ai. reports that over half of all adults have used voice search, with 33% using voice search monthly in early 2019, jumping up from 25% in 2018. According to NRP and Edison Research.

What’s one effective strategy or consideration for optimizing your content for voice search?

Use Long-Tail Keywords Effectively
While conducting a voice search, people don’t go for chopped terms or keywords; they are more likely to use long phrases to get answers to their queries. So, try to use long-tail keywords within your content. This is also beneficial from an SEO point of view.

How do I optimize my website for voice search?

8 Ways to Optimize a Website for Voice Search

1. Use Long-Tail Keywords.
2. Transform Queries into Questions.
3. Optimize Your Content.
4. Design for Mobile.
5. Use More Conversational Language.
6. Optimizing for Future Snippets.
7. Polish Your ‘Google My Business’ Profile.
8. Localize Your Experience.

What is the future of voice search?

By 2020, voice searches are expected to be more than 50% of all searches.The Convenience of speaking 150 words in a minute on Voice search as opposed to just typing 40 words in Text search. The Ability to use Natural Language or conversational language as opposed to a string of set keywords.

What is voice search in marketing?

As the name suggests, voice search refers to the use of voice recognition technology which allows users to perform searches by simply speaking into a device. The device could be a computer, a smartphone or a smart home assistant. [Image Source] So why is voice going to be the future of online marketing?

How is voice search & Voice Control enhancing customer experience?

Now, voice search and conversational marketing will help move response time from hours to near time or real time.” Voice search has enabled technology-human communication making conversations natural and seamless, encouraging customer retention and loyalty.

What percentage of searches will be voice searches by 2021?

This means that currently, nearly 40 percent of all internet users in the US and a third of its total population are users of voice search (eMarketer, 2019). And all signs point to it growing in popularity with an expected 9.7 percent increase to 122.7 million users by 2021.

What is the future of voice technology?

As voice analytics and speech recognition technologies advance, we will see search behaviors change. Advertising agencies and marketers predict that platforms like Google and Amazon will open up to other forms of paid advertising, as comScore estimates 50% of all search will be voice tech by the end of 2020.

Who uses voice assistants the most?

Though the youngest consumers we surveyed (18-24-year olds) are adopting voice technology at a faster rate than their older counterparts, they are statistically more likely to use their voice assistants less. 25-49-year olds are using them most often and are statistically more likely to be considered “heavy” users.

How do I optimize for voice search in 2020?

How to Optimize for Voice Search in 2020

1. Optimize Your Website For Mobile.
2. Optimize for Question-Based Keywords.
3. Make Use of VPN.
4. Avoid Using Jargons in Your Content.
5. Optimize for Featured Snippets.
6. Create Question-Based FAQ Pages.
7. Optimize Your Google My Business Listing.

How many searches are voice searches?

Voice Search Device Statistics
70.6% of Americans who used a voice-enabled speaker at least once a month in 2017 used an Amazon Echo, per eMarketer. 23.8% used a Google Home. 2. Voice search accounts for 25% of searches conducted on Windows 10 taskbar, per Purna Virji of Microsoft.

What is recaptcha in SEO?

All you need to know is that a CAPTCHA is a small little code that humans have to type in so that the website can determine if it is actually a human trying to access a particular aspect of your site. Below is a screenshot of a common CAPTCHA:If you’re a robot, that means you’re trying to spam or hack the website.

What is one of the most important things to consider for voice search?

At its core, optimizing for voice search is similar to the SEO of yesteryear, but with a refined focus.

• Understand Your Type of Customer & Device Behavior.
• Focus on Conversational Keywords.
• Create Compelling Persona-Based Content.
• Provide Context with Schema Markup.
• Build Pages That Answer FAQs.
• Think Mobile & Think Local.

Does DuckDuckGo have voice search?

For example, DuckDuckGo introduced voice search for users of the Google Chrome voice search extension in 2011.Also, DuckDuckGo touts its transparency, making it easy for anyone to keep up to date on user search volume. At the same time, DuckDuckGo is not a nonprofit. It’s a business.